DEL Automation - Corporate Identity


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History

The UniDEL Group made its beginnings in 1973 as Digital Electronics Ltd. Over the years it emerged as a quality manufacturer with several durable partnerships.


The Group expanded in the 90s with the formation of a 50:50 joint venture company, Eurotherm DEL India Ltd., in partnership with Eurotherm plc UK (since a part of Invensys plc) to manufacture and market a range of process and automation solutions.



In 2002 Eurotherm sold their drives business worldwide. The new company was rechristened SSD Drives (now a part of Parker Hannifin Corp., USA). At the expiry of the drives sales agreement between Eurotherm and SSD, responsibility for the drives business in India was entrusted to UniDEL's wholly owned company, SSD Drives India Pvt., Ltd.



In another initiative in 2005, UniDEL formed a 50:50 joint venture, Land DEL Infrared Pvt Ltd., with Land Instruments , UK (now an Ametek company) to carry out the business of non-contact temperature measurement solutions for the Indian market.


At the end of 2006 with the businesses growing at a rapid pace, the UniDEL Group divested their holdings in Eurotherm DEL and SSD Drives in favour of the respective partners to embrace a new business paradigm, UniDEL transformed Land DEL Infrared into DEL Automation, an enlarged automation organization with new partnerships.

Having taken over a Chennai based family style run organization a decade earlier, under UniDEL's leadership Eurotherm DEL and SSD Drives emerged as national players. During its stewardship they witnessed a steady build up of organizational value. Each company had 7 offices for sales & customer service, an engineering & manufacturing infrastructure, a project & applications engineering and management team of international class delivering integrated systems for specific industry verticals.

Strong people processes helped develop motivated teams of people. Good business practices helped raise efficiencies while delivering customer satisfaction and growth in financial numbers for the benefit of the shareholders.

The financial scoresheet of these organizations showed a consistent Compounded Annual Growth rate of 25%, a bottom line EBIDTA of 15% of sales, best in class working capital ratios and a Return on Capital Employed of over 40%; which is easily the best in the industry.



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